mhg design graphic design communications and marketing





In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4×4 engineered for modern day compliance and reliability.

Combining rugged British spirit with German engineering rigour, the Grenadier is the result.

Celebrating the Grenadier’s launch in January 2023, we worked with the brand & PR teams to help create the 60 page Global Press Pack Document and mini adventure ‘Expedition’ PR launch event collateral.

Our experienced team helped create all the content and tell the unique story about the evolution of this utilitarian 4×4 vehicle, its proving, no nonsense styling and rugged capabilities.
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