Enjoying status as one of the worlds most iconic performance brands,  K&N has always revelled in its motorsport heritage.

In recent years changing consumer triggers, lack of understanding of the K&N product and better availability of cheaper brands has diminished sales opportunity and awareness for the company in the trade, online and in retail.

Our Inside Facts campaign sought to address the many benefits of K&N’s products with a simple presentation of the key benefits of the premium K&N air filter product range and the success factors that have underpinned the brand from day one.