BeZu is a way of life. A journey, an experience to unlock your inner potential and lifestyle goals. A community of the best coaches, latest classes and therapies to increase your inner health, fitness goals and mental state. We at MHG created a range of assets, branding materials, guidelines and a website to capture the spirit of BeZu positioned as a forward thinking fitness space.
With thorough brand and marketing analysis our challenge was to establish the brand identity to target fitness conscious individuals interested in a bespoke, innovative space to improve their well being.
In addition to brand consultancy we also helped create a brand mark, support messaging, ad templates, apparel design, brochureware and website look and feel.