BeZu is a luxury health and lifestyle brand envisioned by award-winning PT, Martina Cechova. More than just a gym BeZu is a collective of the most inspiring classes, the best coaches and innovative wellbeing therapies.
MHG helped create the mark, the brand C.I., website, supporting collateral, advertising, online content and videos.
Working alongside Martina and the BeZu team we helped consult and define colourways, the visual language, tone of voice and all creative.
Together we were able to create a platform for the whole business to establish itself as a unique, premium fitness and lifestyle facility for its exclusive members both now and in the future.
Eye-catching and informative brochureware, collateral, online content and advertising, we designed and produced all key communications to represent the business, its activities and the facility to members and prospects, from day one.