Increasing awareness and the trading benefits of CME's cocoa commodities
Communicating effectively to a pre-defined business audience requires a very analytical, standout and innovative approach. Working with the CME team, our strategy was to rekindle interest in this exciting and innovative trading product for Cocoa Futures. We used powerful, joined-up messaging over a sustained period, to raise profile and increase awareness using digital and print marketing.
The range of services offered to CME included campaign creative, execution and delivery. In addition to printed materials, we also developed social media assets, exhibition design, POS and various online assets.
QUALITY IS THE BEST BUSINESS PLAN
