Gen Zee Labs is a young brand created to engage a demographic and empower the way they utilise technology in their everyday life. It’s designed to attract anyone born from 1996 to the mid-2000s.
We helped design and create the logotype, the visual brand identity, sub-identities and associated online promotion and advertising creative and content.
Youthful, bold, distinctive, empowering, people focussed and approachable, the principles of Gen Zee Labs are apparent in all of the creative and sub-brands we have helped deliver for all mediums. From the colour palette to the spoken dialogue and imagery impression is everything as is association and inclusiveness.